Smile

Smile

Everyone deserves healthy teeth, but healthy teeth can sometimes cost money. That's why CM is starting a teeth revolution and from now on, the mutual will refund up to 1050 euros on both orthodontics, dentures and implants. And that for all members. To highlight this benefit, LDV United created a campaign that will make you smile. Because seeing you smile makes you laugh. And laughter is what you prefer with healthy teeth.

Crew

Client: Christelijke Mutualiteit
Agency: LDV United
Creation: Wesley Kuystermans, Yannick Schoch, Manon Penné
Director: Noortje Palmers
Director of photography: Lothar Legon
Editor: David Struik